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NBC’s statement about “Late Night With Jimmy Fallon” winning the Outstanding Creative Achievement in Interactive Media category. They deserved this win as there was nobody that had remotely the same commitment. Also, Gavin Purcell is a really nice guy – props to him and his team.

VIA PUBLICIST

NBC.COM AND ‘LATE NIGHT WITH JIMMY FALLON’ TAKE THE PRIZE WITH A SECOND EMMY WIN FOR ‘THE LATE NIGHT WITH JIMMY FALLON DIGITAL EXPERIENCE’
UNIVERSAL CITY, Calif. – August 21, 2010 – NBC.com and “Late Night with Jimmy Fallon” scored at the Primetime Emmy’s Creative Arts Ceremony with a win for Outstanding Creative Achievement in Interactive Media – Nonfiction for “The Late Night with Jimmy Fallon Digital Experience.” The award marks the second Emmy for “The Late Night with Jimmy Fallon Digital Experience.” NBC.com started the evening with three nominations overall, more than any other digital platform. This bring NBC.com’s Primetime and Daytime Emmy tally to four wins and 17 nominations in the past four years.

“All of us at NBC are tremendously proud of ‘Late Night’ and NBC.com’s achievement tonight,” said Vivi Zigler, President, NBCU Digital Entertainment. “Our peers have once again recognized the work produced by this partnership that creatively bridges the gap between on-air and online. Congratulations to all those who made this possible.”

“Our show started on the web so this is a particularly meaningful honor,” said Mike Shoemaker, Producer, ‘Late Night with Jimmy Fallon,’ “Thank you to the entire team.”

This year NBC.com also received nominations for “The Biggest Loser Digital Experience” for Outstanding Creative Achievement in Interactive Media – Nonfiction and the “30 Rock: Webisodes” for Outstanding Programs.

About “The Late Night with Jimmy Fallon Digital Experience” (http://www.latenightwithjimmyfallon.com/):

Jimmy Fallon, Producer

Gavin Purcell, Producer

Sara Schaefer, Producer

Robert Angelo, Producer

“Late Night with Jimmy Fallon” has digital directly in its DNA. The on-air program and online site seamlessly share material across the two media: sketches start on-air and continue online, and fans submit material on the site that ends up in the broadcast. With three bloggers posting daily original content, “Late Night” on NBC.com entertains loyal users while setting the standard for a television program in the digital world.

One Response to “NBC’s Press Release RE: ‘Late Night With Jimmy Fallon’ winning the Outstanding Creative Achievement in Interactive Media at the 2010 Creative Arts Primetime Emmy Awards”

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